Snapshot of Vancouver’s 2010 Winter Olympics
by Maggie Chandler on March 1, 2010
in Latest News
What a party! Sooo much fun!
The Vancouver Olympics will be the most heavily watched winter Games in history, a senior official with the International Olympic Committee said. Timo Lumme, who was responsible for the sale of television and new media rights, said the Games will receive about 24,000 hours of coverage around the world by the Games’ broadcast or “old media” partners.
That’s a 47-per-cent increase over the 2006 winter Games in Turin, Italy. “I think that testifies that the Olympic winter Games or the Olympic Games in general continues to be must-see programming,” said Lumme, managing director of TV and marketing services.
The IOC says that 3.5 billion people, or more than half the world’s population, will have watched at least some coverage of the Games. In Canada, CTV reported that Sunday’s hockey game between Canada and the U.S. was the most-watched sports program in Canadian history, with an average audience of 10.6 million viewers. In the United States, 167 million people – or more than half the U.S. population – have already watched the Games on NBC, Lumme said. Last Thursday, the Olympics knocked American Idol out of first place in the U.S. ratings.
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